What to Post When You Have Nothing to Post

Because blank screens and brain fog happen to the best of us

We’ve all been there – you open Instagram, stare at the “create post” button, and immediately want to close the app again. The shop is busy, your coffee machine’s making weird noises, and the last thing you feel like doing is coming up with something clever to say on social media.

But here’s the good news: you don’t always need to be clever. You just need to show up.

So, if your brain feels like it’s running on decaf today, here are some simple, go-to content ideas that actually work – especially for cafés, farm stalls, small local businesses, and creative independents.

📸 1. Post What’s Happening Today

This one’s easy. What are you up to right now?

  • A behind-the-scenes snap of your team getting ready
  • Fresh bakes coming out the oven
  • Today’s weather and how it’s affecting your vibe
  • A “here’s what’s new this week” update

💡 Tip: People love feeling like insiders. A candid pic with a quick caption works a treat.

🥐 2. Spotlight a Product or Service

Pick one thing and shine a little light on it.

  • “We’re obsessed with our almond croissants and here’s why…”
  • “Did you know we also do catering for small events?”
  • “Our refill station is small but mighty – bring your own jar and stock up.”

💡 Tip: You don’t need a sale to post a product. Just remind people what you’ve got.

❤️ 3. Celebrate Someone or Something

Human connection goes a long way.

  • Shout out a loyal customer (with their permission!)
  • Introduce a team member
  • Acknowledge a local win or charity doing great things

💡 Tip: Posts with people in them tend to perform better – so don’t be shy.

🐶 4. Post Something Just for Fun

Not everything needs to be serious or strategic.

  • Post a pic of your shop dog/cat and ask for nickname suggestions
  • Share a silly “coffee meme of the week”
  • Run a “guess what’s in the jar” game for a prize

💡 Tip: Personality builds connection. You’re not just a brand – you’re a human.

🔁 5. Recycle Something That Worked Before

Yes, really. If it worked once, it can work again.
Scroll back a few months. Got a post that did well? Tweak the caption or image and repost it. No one’s going to notice – and if they do, they’ll probably like it again anyway.

💡 Tip: Repurposing content is what the pros do. Don’t reinvent the wheel.

🎯 Final Takeaway

You don’t need a marketing degree or a 30-day content calendar to stay visible online. You just need to show up regularly, be yourself, and post something. If it feels authentic and relatable, you’re doing it right.

💬 Need help staying consistent?

I manage social media for small businesses so you don’t have to.
Let’s have a free, no-fuss chat: pinkfridgesocial.com

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